Article Title: What It Takes To Win
Author: Dick Griffin, CEO, The Griffin Method
Date: June 21, 2011
Winning isn’t optional: it’s required. When it comes to federal awards, the winning contractor is usually the one whose proposal demonstrates the nuances of the proposal development process best. Knowing the process inside out so that a contractor can, for example, react strategically when the government moves its deadline is a great advantage. Resisting schedule disruptions and adhering to proposal development schedules, often despite the government’s frequent schedule changes and clarifications, and even sometimes by acts of nature, can be daunting and frustrating. How can contractors move to counteract these challenges, using time extensions to polish their apparently finished proposals, rather than to ‘catch up’ or confuse their original timelines? What companies that win have in common is their use of Work Flow Schedules.
As a former career federal procurement manager consulting for the past 8 years with companies large and small, my experience tells me that those who lose federal proposals share a similar problem. The most common weakness or breakdown I encounter in a company’s proposal development process is its faulty scheduling of proposal development tasks. Timeline management is directly linked to losing.
Interference with quality assurance practices, restriction of opportunity to do market price comparisons or consider alternative approaches to improve overall technical ratings, and difficulty with schedule compliance are also directly linked to expanding costs related to development of proposals. These are all time management issues.
According to a recent American Express study, costs relating to proposal development average $30,000, win or lose. Directly linked to increased financial expenses, lateness in receiving team deliverables results in reducing or eliminating the opportunity for quality review and edits. Nothing in the federal proposal business is more expensive in the proposal process than submitting an unreviewed draft rather than a polished proposal.
Breakdowns in proposal development scheduling not only add time but also disrupt both time and travel commitments for key personnel. Often, the disruption results in frustration for staff members who are trying to develop or complete other major projects within their company. A disciplined Work Flow Schedule for proposal task development consistently builds in ‘extra’ time to explore other options and also to work in other areas if necessary. Lax scheduling routinely results in 'crunch' time scenarios associated with last minute rushing to meet delivery timelines, and loss of quality control.; clear scheduling lays down expectations and sequential deadlines for delivery. Subsequent deliverables can be made within the process in a logical and timely manner. Proposals assembled in well managed processes consistently get rated higher, and win more often.
Where scheduling has the biggest impact is in developing the information for what I call the "formula parts". Many federal RFP's have three formula parts, driven by Federal Acquisition Regulation and Contracting Office policy. They are outside of specific technical challenges for the project and provide supporting data. Roughly, these three formula parts are documentation of Past Performance, a requirement to pass along socio-economic data that each agency is required to report to Congress, and a pricing section. All are cross matched with the technical narratives section.
The nuance that contributes to many companies’ consistently higher ratings lies in their ability to relate the three 'formula' sections to the technical section. Companies that develop mini-libraries of past performance data and subcontractor qualification data have a resource from which they pluck appropriate sections of supporting documentation to fill formula section requirements. The actual amount of time winners commit to gathering this information isn't the real key to winning or losing; rather the key nuance or subtle advantage is WHEN the companies assemble the data required in the formula sections. Completing the formula sections early and keeping them readily available allows the process to focus on the technical challenges and ameliorates 'crunch' time situations. Allotting the appropriate time for readily available information ensures leaving the path clear for a most critical segment of proposal development: the Red Team Review.
At the Griffin Method, we believe that the survival of our clients depends not on writing the proposal, but on winning it. To respect and follow a clear and well-organized Work Flow Schedule will allow for managing the many contingencies that arise during the process. And to embrace the proposal development process with its associated priorities as an integral part of all major projects in the company is key to winning consistently.
Bio: Dick Griffin, CEO of The Griffin Method, brings private contractors 27 years experience from his career as a federal official overseeing contracting activities, as a private contracting business owner, and now as a private consultant on Business to Government contracting. Sharing his unique perspective as an expert from both the federal and private contractor sides of the federal contracting process, Griffin uses his insights and understanding to provide leadership and vision to companies large and small. Griffin’s public service career includes nine years managing projects at the U.S. Department of Education, the U.S. Department of Labor, and the White House. His federal assignments included service as a technical analyst, policy analyst, project manager, project director, and Contracting Officer's Technical Representative, or COTR. While in public service, he achieved Certification level II from Defense Acquisition University as a Contract Specialist. For the past eight years, he has consulted with companies across America, focussing their sights on improving their understanding of the federal procurement process and helping them win bigger projects more often.
